Work Story
렉서스 쇼핑백
기존에 브랜드 로고만으로 사용하여서 쇼핑백이 너무 단조롭다고
새로운 디자인을 요청하여 라이프 스타일에 따른 일러스트를 드로잉하여 새로운 시도를 해보았습니다.
Service
Illust Drawing,
Client
렉서스
Year
2019
기존의 브랜드 로고로만 만들었는 쇼빙백이 단조롭다고 새롭게 디자인하고 싶다는 요청이 들어와 차량의 타겟에 맞게 라이프스타일을 일러스트로 구성하는 것이 어떻게냐는 질문에 클라이언트는 만족스러워 하여 드로잉 작업후 컴퓨터로
도안작업을 하였습니다. 생각보다시간이 걸리고 중간에 타겟에 대한 디테일한 부분들의 수정까지 마치고 쇼핑백 디자인을 마무리 할수 있었습니다.
기성 렌탈 이미지가 아닌 맞춤 드로잉으로 좀더 확실한 의미전달이 가능했습니다.
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방향성있는 디자인
고객이 요청한 기존의 지루한요소를 삭제하고, 새롭게 제품을 홍보하면서 쇼핑백으로서의 기능을 충실히 수행할 수 있는 디자인을 할수 있도록 컨셉부터 실작까지 일관성있게 방향이 유지될수 있도록 노력한 디자인입니다.